How Digital Signage Is Helping Retailers to Stay Afloat During the COVID-19 Outbreak?

The coronavirus outbreak has brought lives to a halt by adversely disrupting the global economy. The pandemic has impacted every industry alike, with no major activities being carried out, the businesses are facing the heat forced to shut down operations or limiting the working hours to a minimum. However, the providers of the essential goods are still in the game catering to the needs of customers locked insider their homes.

The retailers who are selling essential commodities can leverage digital signage to communicate important information with their audience and help the economy during these tough times. Let’s delve deeper into how retailers can benefit from using digital signage solutions during the COVID-19 pandemic.

Product availability

The news of this outbreak spread like a wildfire and customers jumped into panic buying. Many consumer goods like toilet papers, hand sanitizers, packaged foods, etc. flew off the store shelf rather quickly. Not able to buy essential goods can be frustrating for the consumers who visit the retail stores for the purchase.

Digital signage can help retailers by informing consumers with product-related information like availability and purchase limit. Digital signage solutions can be integrated with the retail store’s Point of Sale (POS) system to provide information on the product’s availability.

Navigation

In these testing times, people prefer to stay indoors and only go out to shop when it’s necessary. People who are visiting grocery stores already know what they want to purchase and are not in a mood for an impulse buy. Digital displays in the stores can help consumers with wayfinding inside the store.

The digital displays can feature a map of the retail store’s layout which has proper labelling of different sections inside the store. The display signs can help them navigate to the relevant product section. Interactive touch-screen displays can also be installed to help them buy products quickly.

Osel Technology is among the industry leaders in the digital signage segment, it provides a comprehensive digital signage solution with diverse applications for every industry.