The growing importance of digital over real in the contemporary world has contributed significantly to the growth of the digital signage industry. Customers are heavily relying on digital mediums to make their purchases. This creates the perfect opportunity to leverage digital signage tools and entice your potential customers with the latest offerings. The evolution within the digital signage industry has helped to keep it relevant for the business world.
Let’s take a glimpse into some interesting trends that will share the digital signage industry in 2022 and beyond.
Video walls to accommodate video explosions
Gaining your audience’s attention is the key to marketing and selling your products to the right customer. One of the key challenges that digital signage tools face is capturing the potential audience’s attention when they are already occupied with their smartphones. One of the key ways to gain attention is by using video walls to create visual explosions that can leave the viewers awestruck. This could be a time-lapse video of a mesmerizing sunset, colorful waving flags in the wind and the likes.
Social media walls
What started as a medium to connect with other people on the internet has grown into something much bigger. Today. Social media platforms are being leveraged by brands to promote their products and services to their target audience effectively. Digital signage tools can be used to display interesting social media feeds, latest posts, comments and interactions in front of the audience. Social media walls can be used inside brick-and-mortar stores, schools, colleges, and other corporations.
Outdoor signs at pickup-up and drop-off points
One can easily organize the pickup and drop-off points using effective digital signage tools. This is quite helpful in managing large spaces such as schools and government institutions that are spread around larger geography. In addition to the identification of a place, dedicated displays at these areas can be used to keep the audience informed regarding the schedule, delays and other important announcements. Wayfinding can be made easier using outdoor digital signs.
Digital boards for safety updates and reminders
The global COVID-19 pandemic has changed how we operate, it has established a new normal in today’s society. Masks and sanitisers are now important components of our day-to-day living. Safety-related communication is indispensable to create a healthy environment for the audience. Displaying content related to best practices, safety reminders, emergency response, etc. is crucial. Digital signage tools can be used to provide the regular and latest update to the visitors.
Osel Technology is among the leading players in the Indian digital signage space that aims to provide holistic digital signage solutions for a diverse clientele across multiple domains.