DOOH Display Solutions
Ösel offers world-class DOOH LED display solutions to the vast Indian market as well as the global market. DOOH or digital out of home display solutions refer to dynamic outdoor and semi-outdoor LED display screens and is essentially the digital variant of OOH. The OOH industry in India is almost entirely static and DOOH digital signage screens have hardly touched 2-3% of the market.
The OOH display market in India has been dependent on costly and complex imports with unreliable servicing support, which is one of the drawbacks of imported products. Ösel has established a state-of-the-art manufacturing facility for indigenous production of LED display screens in India and backs it up with best-in-class servicing support. This allows Indian OOH companies to make the transition to LED displays more easily.
Variation of Display Solution :
Ösel digital out of home advertising display solutions are designed to meet the specific needs of the Indian billboard display industry, which almost entirely comprises of static printed PVC flex signage screens. These carry a single message of a single advertiser on a single screen for a minimum duration of one month. Making the transition to digital LED billboards will allow display of multiple ads and messages. This allows the DOOH media companies to charge lower display rates and earn higher revenue on aggregate.
Malls usually have massive facades and elevation that allow these spaces to be utilized in the most prolific manner with Ösel OOH video screen displays that will create an excellent impact on viewers. The huge advantage of high definition picture quality that these LED displays offer, can carry the message of any brand to a different level. At the same time, the huge size of this screen will transform the viewing experience and allow the mall to earn additional revenue from promotional displays of different brands as well as its own proprietary brands. The store can earn substantial revenues by running ads of such brands on these outdoor displays.
Railway Station Exteriors
The major railway stations in India are usually located in some or other busy area of the town or city where they are located. In such locations the large format display spaces are always on premium, giving the railway station an excellent locational advantage. All the big businesses and brands would love to be seen on these screens and would pay very good rates if they get to display their video ads. Ösel video advertising screens that offer high definition picture quality and great refresh rate, can really make a strong impact on viewers. Advertising on a video wall in such locations can add tremendous value to any brand communication.
India has some of the best airport terminals in the world and many more are being added to this list at great speed. Airports are hubs of the most premium format of travel and understandably, is used by affluent folks. The big ticket brands are always on the lookout for such locations where their ads and messages can make the right impact. Ösel’s OOH video signage has the right attributes to make the right impact on this audience and present a great viewing experience.
Bus Stations Exteriors
Bus transportation is a very important segment of India’s fast-growing road transport sector. It involves both intra-city commute as well as inter-city travel and has a massive network of vehicles operating in several routes. There are bus depots and bus stands at specific places on almost all these routes where large numbers of commuters and travellers wait for specific periods of time. These are the kind of locations that brands are keen to make themselves visible and Ösel’s DOOH digital signage is the ideal display solution for such brands. LED video walls in specific locations on hotel and club exteriors can create a huge impact on this audience.
There are about 70,000 petrol pumps scattered all across the country and almost all of them are doing brisk business due to the massive demand for automobile fuel. On average every motorist that drives into a petrol pump, waits for around 5 minutes in the queue. Most such motorists are affluent and it’s the kind of captive viewership for which, most brands are ready to pay very high display rates. With Ösel’s high quality digital out of home advertising display boards, petrol pumps can earn hefty additional revenue. It also makes it easy for the pumps to avoid polluting static PVC flex signage. LED video walls in specific locations on hotel and club exteriors can create a huge impact on this audience.
Digital signage solutions are truly environment-friendly as they have a lifespan of well over a decade depending on usage, handling and maintenance. To understand how much carbon pollution a single digital OOH video signage prevents during its lifespan, the total number of ads/messages a dozen static display screens carry in a decade, needs to be computed. That’s because DOOH displays multiple ads/messages on a single screen whereas static signage displays one ad/message per screen. Let’s consider a ballpark average of 12 static signage screens equalling one dynamic digital signage although it can be well over twice that figure. The display scope and environmental preservation potential of digital signage is generations ahead of static signage.