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How to Make an Outdoor Digital Signage Program Successful?

Read how you can make sure nothing stands in the way of a successful outdoor LED display program for your organization

Outdoor digital signage refers to digital sign boards, LED displays screens, and other similar visual devices used for showcasing information and advertising content in outdoor public areas. But the way we see it, they are the visual treats that make you slow down and stare while you enter a mall. They are the sensory stimulators that make you order the new burger in town, even though you just ate! They are the knowledge hubs that keep you engaged with pertinent information while you wait for your turn at a government office. These are all examples of successful implementation of outdoor digital signage. Now, the question is, how do you ensure this success for your brand or organization? Read on to find out…

  • Device safety

First things first, an outdoor LED display screen must be able to withstand the elements of nature. Powerful winds, persistent rains, dust storms… you name it. Physical protection is key for an outdoor LED screen to operate efficiently. Always go for rugged displays that have been tested for the harshest of weather conditions and have an IP65 rating.

  • Brightness

Since outdoor LED displays have to compete with sunlight, you cannot skimp on brightness. A rugged casing for your LED screen will be of no use if the display itself would not be visible. The screen not only has to look good on Day 1, it should be able to deliver consistent performance on Day 1,000 and beyond as well. Which is why, buying your outdoor LED display panel from a reliable and customer-centric solution provider should be a priority.

Also see: Infographic:  6 key requirements for successful outdoor digital signage

  • Location

The screen must be placed in an area which gets high eyeballs – even if it is installed above the eye-level. Also, pay attention to how much light is hitting the outdoor LED display panels during peak viewing hours and make sure the performance of the screen is not compromised because of the wrong angle of its placement. Sometimes, the solution can be as simple as installing an awning on top of the display.

  • Security

Weather is not the only outdoor element your screen needs to be protected against. Vandalism or deliberate acts of violence are just as big a threat. And the same goes for theft or burglary. This means the enclosure or casing of your outdoor LED display screen needs to be tamper-proof. And if the display is installed at a place which is easily accessible to people, make sure to go for apposite welding and locks.

  • Connectivity

For any successful outdoor digital signage program, seamless connection to electricity and the internet is a must. Now, these are easy fixes for indoor LEDs. But for an outdoor LED video display, you need to find out beforehand if an uninterrupted power supply or stable internet connection would be possible for a particular location or not.

  • Content

They don’t say ‘content is king’ for no reason. A beautiful, bright, and rugged outdoor digital display will be of no use if it is not bolstered by attractive, relevant, and engaging content. Pay attention to not only the words or the visuals you use, but also to the colors, fonts, and the design of the content.

Keep these tips in mind to make sure nothing stands in the way of a successful outdoor digital signage program. Think you could use a little help? Get in touch with digital signage experts at Ösel Tech.


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