The digital signage industry is growing with an impressive CAGR (Compound Annual Growth Rate). More and more businesses are showing interest in using digital signage to interact with customers. Many retail outlets have adopted a digital signage strategy for in-store navigation. In this fast-moving world, you need something that could provide more information in less time. The need to adopt a digital signage strategy is more urgent than ever. Continue reading to know why it is the right time to invest in digital signage.
The COVID pandemic saga
The recent COVID pandemic made it tough for businesses to interact with potential customers. Due to social distancing norms, man-to-man interaction decreased. Marketers realised that digital signage is the only way to connect with the target audience amidst the pandemic. Even though the severity of the pandemic has decreased, customers have got a taste of digital signage advertisements. They are preferring to get information about a product/service without interacting with anyone. In the post-COVID era, you can boost customer engagement by adopting a digital signage strategy.
Digital signage boosts the productivity of your workers
Many businesses have invested in digital signage to boost the productivity of desk-less workers. You always have to pass on some information to your employees that help them in conducting day-to-day operations. Also, the work culture is changing and moving towards desk-less culture. Your employees could be working from anywhere within your organisation’s premises. It is better to display information on LED boards and boost the productivity of your employees. You can display critical updates, day-to-day objectives, employee performances, and much more in real-time with digital signage.
Innovation in the digital signage industry
Who doesn’t love automation in 2022? Businesses are trying to find new ways to reduce physical labour and adopt automation technologies. The recent innovations in digital signage are perfect for those looking for automation. You can display information on LED boards with voice sensors, motion sensors, and much more. Customers can interact with the LED board just like a human. You can elevate the customer experience by combining digital signage with new-age technologies. AI, RPA, NLP, and many other modern-day technologies can be integrated with digital signage.
Governance over content sharing
You might dictate to your employees the information to be shared with customers. However, you don’t have much control over your employees when they are interacting with the customers. You cannot stand beside your employees and listen to each conversation. It is where digital signage solutions help get control over the content shared with the customers.
In 2022, you can adopt a digital signage strategy and boost productivity and customers experience. It will help you slash advertisement and management costs in the long run. Start using digital signage solutions right away!