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Dwell time is one of the most important metrics that help to determine the overall success of your digital screens and your offline store. An increase in dwell time is usually associated with improved brand awareness, better customer engagement, more sales, etc. Understanding how one can increase the dwell time for their digital signage setup is the key to improving the performance of your digital screens. Let’s dig deeper into what is dwell time and how to increase the same.
Understanding dwell time
Have you ever spent more time inside a store looking at the products just because you found the setup attractive? Well, that might help you understand the concept of dwell time. Dwell time can be explained as the total amount of time a person spends looking at your digital signage content or staying in your store. The longer a person/customer spends time inside a store, the more likely they are to purchase from that store. Let’s explore how you can effectively increase the dwell time and boost your sales figures.
- Relevant and appealing content
The first step in the process of increase your overall dwell time starts with putting up relevant appealing and engaging content that your audience can connect with. It is the key to dwell time success. You can use professional templates or hire a skilled designer to create custom content that also has a high aesthetic appeal. There are plenty of free tools that you can also use to create content. You should avoid keeping big paragraphs or multiple elements on the screen. It should be neat, presentable and visually appealing.
- Leverage video content
A study found out that, over 72% of customers said that they would prefer to know about a product or a service using a video rather than other content mediums. Video content is highly engaging and it is very handy when it comes to attracting customers. It is over 10 times more engaging than images. Also, it is easier to retain video content in the mind. This can help create a brand recall. An engaging video will stop a customer to look at a product being advertised.
- Integrate touchpoints
Digital kiosks and other displays should be integrated with touchpoints to boost engagement. It helps to deliver an interactive experience to the customers which are very helpful when it comes to improving the user experience. Using these touchpoints, you can also obtain their feedback and leverage it to make improvements. You should also think about adding a ‘Call to Action’ to bring out the intended results. It can easily help to boost your sales by compelling users to make a purchase.
Osel is among the industry leaders in the digital signage segment that helps companies to effectively employ digital signage tools and applications with its wide range of offerings.
