There is a lot more glow across the night sky today than it used to be about 10-15 years ago. One of the main reasons for this difference is that today we have outdoor LED video wall in place of static flex signage-mounted screens alongside highways and city streets. Such LED display billboards can also be seen on building facades and in traffic intersection points in urban areas. Such displays earlier were much less in number and used to be very expensive. The technology was not available in India and whatever was available in terms of hardware, software and servicing support had to be imported at a massive cost.
Excellent viewing experience on LED displays
High quality LED display systems are quite easily available at much lower cost today, when compared to earlier systems. It is already proven that moving display ads attract far more attention than ads with still images. A giant outdoor LED screen on a billboard or building façade can show multiple ads and messages and will easily attract the attention of those who are within viewing range of such ads. Depending on the size of the display, this can could be in the range of 200 and 300 meters with amazing picture clarity.
Managing content on outdoor digital signage
An outdoor LED video wall is a huge display screen and normally includes the cabinet or structural design of the display board. The whole structure is built with modules, assembled in the form of building blocks that go on to form the display system. Thereafter, the control system setup is integrated with highly advanced content management system (CMS) that allows the user to manage the content to be displayed on the screen. Unlike static flex screens, you can display multiple ads, messages and videos on a single screen, multiple times. This can be scaled up to displays on multiple screens across multiple locations.
A win-win solution for all stakeholders
In large format outdoor displays, the arrival of dynamic digital outdoor LED screen is turning out to be a win-win solution for all the stakeholders. Starting from location owners and display screen owners or out of home (OOH) media companies to advertisers and the viewing public, everybody gets benefitted. The amazing picture quality of an LED display system mounted on a billboard is a sight to behold. When even static screens of such dimension can create an excellent impact, dynamic digital screens of similar size with moving images can easily excite the viewers much more.