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Digital Signage is Taking Over Large Format Advertising Space

Digital Signage

Most if not all display space in prime locations would be occupied by LED display wall panel units In the near future, because of the obvious advantages they offer. To begin with, they free you from the bondage of still images mounted on display boards. In a situation where you urgently need to replace the current message on your display panel, you would have to go through a long process of coordination with the space marketer to get the panel replaced. On an LED display system, you can show multiple messages at a frequency that is convenient to you.

Digital signage is simply irresistible

LED displays digital posters are a game-changing innovation that promise the kind of return on investment (ROI) never seen before in outdoor or indoor display advertising. The reasons are easy to understand when you consider all the credible research on outdoor signage advertising that has taken place. According to research done by Intel Corp., digital signage displays attract 400% more attention than printed still image displays. Beginning from such a massive base itself is a game-changer in outdoor or indoor signage advertising.

The stats speak for themselves

Whichever way you look at signage advertising like LED display wall panel, the numbers are heavily stacked in favour of digital signage. Consider this amazing finding – 83% of people recall having seen digital signage in the last one month. The other remarkable outcome of the research is that 7 out of 10 customers made a purchase after seeing digital signage while 8 out of 10 customers entered a store after seeing digital signage. Finally, where it all boils down to cold hard cash, 80% of the brands that used digital signage advertising, experienced 33% more sales.

Signage advertising space is getting redefined

By 2020, outdoor digital signage including LED displays digital posters will account for 35% of all outdoor and indoor signage space and it’s not going slow down thereafter. In fact, it will gradually replace most if not all of the premium outdoor signage space in the years ahead. The quality of the display systems are improving rapidly and the prices are getting rationalized with time. The nature and scope of outdoor and indoor signage space is changing gradually with more display space being created in the fast improving urban infrastructure.

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