Visitors to Phoenix Marketcity, one of India’s largest shopping malls situated in Kurla, Mumbai, received a stunning surprise earlier this month. With Ösel completing the installation of a full wall-length digital display at PVR Cinemas, the ambiance of the mall received an instant makeover. The place swiftly transformed into a people magnet and compelled visitors to stop and marvel at the brilliant visuals.
Calling the installation a testament of Ösel’s versatility, Jyotsana Jawahar, Business Head at Ösel Tech, pointed out, “What makes us different is our ability to create unique display solutions specifically customized for their location and use. It’s truly wonderful to see people getting captivated by the vivid colors and gorgeous visuals of Ösel’s display solutions.”
The installation at Phoenix Marketcity features a 13.22 feet x 45.35 feet ultra-high quality 3mm pixel pitch display. Since Ösel’s LED displays are 30% lighter in weight when compared to similar products in the market, their assembling requires minimal infrastructure support and cost. Their standardized design also makes installing the product a breeze. This is something clients always appreciate.
“Our requirements are very, very specific, but Ösel comes through with flying colors on-time, every time,” a senior official at PVR Cinemas said. “Working with their team has been a fantastic partnership – one which has given us a unique and eye-catching way to reach out to our customers.”
With customer experience sealing the deal for businesses today, digital displays have emerged as a crucial enabler of brand image. Unlike static content, the motion and colors of LED displays grab the attention of visitors automatically and conveys the brand’s message with unparalleled success.
A video of Ösel’s installation at PVR Cinemas in Kurla, Mumbai, can be seen here: