Digital Signage has drastically influenced the functioning of all major industries and the transportation industry doesn’t count as an exception in this case. The global Coronavirus pandemic adversely impacted the transportation segment when things came to a standstill and governments across the globe had to implement nationwide lockdowns as a safety measure against the growing virus. Presently, the situation is improving for the transport sector and digital signage is playing a crucial role in the revival of the transport industry. Let’s delve deeper into how digital signage can improve the transportation sector for the better.
Information display systems
One of the most important roles played by digital signage is effective communication. One can easily use digital signage tools to inform passengers about the arrival, departure, delays, schedules, etc. in public transports. The network of displays used to communicate all these are collective called information display systems. Some of the prominent public transportation systems that are and can use this feature include airports, railways, subways, buses, and cabs.
The COIVD-19 pandemic has changed the way we function by establishing new normal that focus on maintaining good hygiene and safety standards. Visual emergency announcements can be facilitated using robust digital signage tools which can help to inform the passengers regarding any possible threat or safety concern. It can also be used to display important information such as safety instructions, weather forecasts, etc. In addition to this, it can be used to educate the public regarding the necessary precautionary measures that need to be taken.
Real-time vehicle location system
In the modern digital age, people are accustomed to obtaining real-time information that can help them obtain information without any delays. When it comes to public transportation, a real-time vehicle location system has a crucial role to play. Many a time, it happens that a bus or a train is running late from their usual timings and passengers have to wait for long. By integrating the automatic vehicle location system with a digital signage network, the passenger experience can be improved.
On-vehicle display management & wayfinding
Digital signage can be used to display entertainment content and advertisements to passengers on board. Displaying entertainment content is required especially during long journeys. On-vehicle display management helps to show content on digital signage displays using cloud-based solutions. Digital Out of Home (DOOH) advertising can be implemented to benefit from the high footfall in public transports. In addition to this, wayfinding digital signage can also be used to educate passengers about the premises.
Ösel Technology is among the industry leaders in the Indian digital signage space. It aims to provide a holistic solution to all your digital signage needs, no matter which industry your business operates in.