Influencing Shopping Behaviour with Smart Digital Signage
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The digital signage industry holds a key position in the growth of all major industries that will be using progressive technological methods to reach and convince their prospective customers. As per the AVIXA’s 2020 AV Industry Outlook & Trend Analysis (IOTA), digital signage is among the fastest rising AV solutions. It has an expected growth rate of around 38% by the year 2025! The major factor that has led to the rise of this revolutionary industry is the need for on-premise and out of home communication, especially when it comes to security and healthcare support. Here are some of the predictions for digital signage in retail that will be commonplace by the end of 2021.
Transformation of Shop Windows
One of the most interesting trends that are expected to dominate the retail industry is the use of interactive window displays to attract and lure is the passers-by. It will help to boost organic traffic to a great extent. Show-stopping window design will play a major role in attracting the audience to visit the store and make a purchase. The transition from posters to screens have now come to interactive display mediums. If you are wondering how it will be done, well there are plenty of options starting from gesture-based interactivity with content monitoring to reacting to people’s movements in the vicinity. The use of Augment Reality (AR) to give a real touch will also be commonplace.
Application of VLC Technology
The use of Visible Light Technology in isolation may not look that promising but when it’s amalgamated with digital signage and wayfinding tools, it can help to bring the power of GPS inside and create a frictionless shopping experience for the customer. The COVID-19 pandemic has created a paradigm shift in consumer behaviour; people are more focused on the products they want to purchase instead of browsing for hours. The Visible Light Technology can easily facilitate this when combined with digital signage solutions powered by smart digital signage applications like Donkey Player which will help to show the key trending items and also assist with upselling.
Click, Collect & Customise
The click, collect & customise method has been really popular in the past year and will continue to rise during 2021. It adds to the user experience quotient by bringing the customers more convenience and liberty to buy a product. It entails customers buying goods on online platforms and collecting them from locker destinations in their vicinity. Brands can use this opportunity to their advantage by placing lockers in close proximity to their physical stores so that the customer can shop online and avoid the queues. However, customers can visit the store for customizations of the product if needed.
Osel is among the industry leaders in the Indian digital signage space. It provides a wide range of digital signage solutions, including both hardware and software solutions. The latest addition in the form of Donkey Player, a digital signage software application has been a game-changer for various businesses that rely on smart digital signage.
