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How to Effectively Boost Digital Signage Engagement?

Grabbing your audience’s attention is the most important aspects of digital signage that you need to carefully plan. Digital signage provides you with a powerful way to market your offerings in front of the right audience. You need to have a robust content strategy in place to grab eyeballs. Consumers today have a plethora of options to choose from, think about your unique angle or offering. You need to leverage your Unique Selling Proposition (USP) as much as possible to stand out. You need to understand the concept of engagement and how it can be improved. Here are a few effective tips to aid your digital signage engagement efforts.

Making them look at your display

The first and foremost step in the process of boosting the digital signage engagement starts with making your audience look at the display. How can you possibly engage with your audience if they don’t look at your screen? Well, it’s nearly impossible so you need to focus on finding a creative way to make your audience look at the screen. You can leverage attractors to make sure that your audience is always interested in what’s on your display.

You should think about using visual hooks on your screen to make people notice. Digital hooks on the screen such as current time, day and date, weather, news headline, countdowns, etc. have proved to be eye-catchy. You can also go for social media feeds to attract attention. Timely data that is relevant to the user will naturally help to gain their attention and make them look at your digital signage. In addition to this, auto-updating content is also a great way to have people look at your screen.

You should focus on showing something new to your audience to hold their attention. Imagine walking across the road and noticing the same poster for the next three months. How long will you still look at it? Well, most of us will stop looking at the poster because it has nothing new to offer. In addition to showing something new, you should also focus on changing the layouts frequently to gain your audience’s attention. This is quite effective for those businesses that have a standard message to communicate.

Make them think about your message

Once you have people looking at your screen, you have won half the battle. Now, you need to effectively communicate your message with the audience and make them think about it. Always remember that it should be an intersection of delivering the right message to the right audience at the right time. Having a robust digital signage application like Donkey Player will aid your overall marketing efforts. You need to launch campaigns and experiment with new designs to find out the best possible way to communicate.

You should always focus on creating a teaser before launching your campaign. In addition to this, you should focus on telling a story behind your brand to make your users think about your message and act on the ‘Call to Action’. Always try to maintain consistency in the delivery of your message. For that, you will need to coordinate your campaigns across all channels including websites, social media, intranet, print media, etc. Seeing the same message across different platforms is reinforcing and will make your customers think about your offerings.

Osel Technology is among the leading players in the Indian digital signage segment. Their latest offering in the form of Donkey Player is helping a wide range of customers level up their digital signage game.

Grabbing your audience’s attention is the most important aspects of digital signage that you need to carefully plan. Digital signage provides you with a powerful way to market your offerings in front of the right audience. You need to have a robust content strategy in place to grab eyeballs. Consumers today have a plethora of options to choose from, think about your unique angle or offering. You need to leverage your Unique Selling Proposition (USP) as much as possible to stand out. You need to understand the concept of engagement and how it can be improved. Here are a few effective tips to aid your digital signage engagement efforts.

Making them look at your display

The first and foremost step in the process of boosting the digital signage engagement starts with making your audience look at the display. How can you possibly engage with your audience if they don’t look at your screen? Well, it’s nearly impossible so you need to focus on finding a creative way to make your audience look at the screen. You can leverage attractors to make sure that your audience is always interested in what’s on your display.

You should think about using visual hooks on your screen to make people notice. Digital hooks on the screen such as current time, day and date, weather, news headline, countdowns, etc. have proved to be eye-catchy. You can also go for social media feeds to attract attention. Timely data that is relevant to the user will naturally help to gain their attention and make them look at your digital signage. In addition to this, auto-updating content is also a great way to have people look at your screen.

You should focus on showing something new to your audience to hold their attention. Imagine walking across the road and noticing the same poster for the next three months. How long will you still look at it? Well, most of us will stop looking at the poster because it has nothing new to offer. In addition to showing something new, you should also focus on changing the layouts frequently to gain your audience’s attention. This is quite effective for those businesses that have a standard message to communicate.

Make them think about your message

Once you have people looking at your screen, you have won half the battle. Now, you need to effectively communicate your message with the audience and make them think about it. Always remember that it should be an intersection of delivering the right message to the right audience at the right time. Having a robust digital signage application like Donkey Player will aid your overall marketing efforts. You need to launch campaigns and experiment with new designs to find out the best possible way to communicate.

You should always focus on creating a teaser before launching your campaign. In addition to this, you should focus on telling a story behind your brand to make your users think about your message and act on the ‘Call to Action’. Always try to maintain consistency in the delivery of your message. For that, you will need to coordinate your campaigns across all channels including websites, social media, intranet, print media, etc. Seeing the same message across different platforms is reinforcing and will make your customers think about your offerings.

Osel Technology is among the leading players in the Indian digital signage segment. Their latest offering in the form of Donkey Player is helping a wide range of customers level up their digital signage game.

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